Company News, New Products

Amika’s New Hair Treatment Fights Frizz In 60 Seconds

“Smooth Over” contains sea buckthorn berry, provitamin b5 and glycolic acid to instantly reduce frizz by 73% after one use, per the brand.

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By: Lianna Albrizio

Associate Editor

Brooklyn, NY-based, B Corp-certified haircare brand Amika is telling frizz to “smooth over” with its new solution to tame unruly tresses.   The rinse-out, namesake treatment is clinically proven to reduce frizz in 60 seconds and instantly reduces frizz by 73% with time-released humidity protection that lasts for up to 72 hours.   Suitable for all hair types, hair is 2.2 times smoother after one use, per the brand. Key ingredients include sea buckthorn berry; superfruit loaded wit...

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